DIY and Commerce-Enabled Websites with Multi-Lingual Capabilities for India’s Premier Immigration Firm

The Challenge

Client is India’s premier immigration and visa consultant, faced challenges in maintaining a unified and streamlined digital ecosystem. With over 50 offices across four regions, the immigration firm sought to enhance its digital platforms to address the following:

  • Decentralized Digital Interfaces: Disconnected applications and data silos limited customer engagement and brand connectivity across multiple digital interfaces.
  • Isolated Partner Operations: Limited brand and marketing strategy alignment with partners resulted in lost revenue opportunities.
  • Manual Workflows: Lack of automation across service workflows led to operational inefficiencies and redundant manual work.
  • Data Protection Compliance: Ensuring robust data protection and regulatory compliance across geographies was critical due to the firm’s extensive international presence.

The Objective

DAIPL’s primary goal was to enable company to establish a seamless, connected, and scalable digital experience for customers across multiple regions. Specific objectives included:

  • Enhancing User Experience: Create a consistent user experience across geographies that supports easy navigation, service booking, and payment processing.
  • Digital Transformation: Implement a unified platform with multi-lingual and self-service capabilities to improve customer engagement.
  • Operational Efficiency: Automate workflows and enable seamless integration with third-party applications, improving content management, service delivery, and user support.

Key Value to Business

The Solution

DAIPL delivered a robust solution for the company, providing a comprehensive CMS that incorporated DIY and commerce-enabled functionalities, including:

  • Customer Experience Strategy: Developed a strategy for a consistent customer experience across diverse geographies and business verticals.
  • Platform Development and Integration: Leveraged a mix of Drupal, Magento, MERN stack, microservices architecture, Canvas LMS, OKTA SSO, and AWS cloud infrastructure. These systems enabled platform scalability, secure access, and a connected customer experience.
  • Service Booking Platform: Enabled self-service with a booking platform for onboarding, profile management, payments, subscriptions, and counseling services.
  • Self-Service and Helpdesk Support: Introduced indemnity journeys, self-service capabilities, and automated helpdesk workflows for streamlined customer support.
  • Digital Community: Built a digital community platform tailored to the needs of global Indian users and aspiring immigrants, fostering a sense of belonging and resource-sharing.
  • RPA-Based Automation: Integrated robotic process automation (RPA) for resume and job application handling, reducing manual intervention and enhancing workflow speed.
  • Managed Services: Provided managed services for platform support, production stabilization, cloud infrastructure monitoring, and ongoing DevSecOps to ensure platform reliability and security.

The Impact

The implementation of DAIPL’s CMS solution for the company brought about transformative changes with measurable benefits:

  • Unified Technology Ecosystem: Enabled consistent technology usage across regions, product lines, and user communities, which strengthened brand promotion and digital experience.
  • Enhanced Personalization and Conversion Rates: Personalized user journeys across regional sites significantly boosted customer engagement and conversions, both pre- and post-sale.
  • Operational Efficiency Gains: Automation of content management, marketing, services, and lead management led to a significant reduction in human effort, ultimately lowering operational costs and boosting productivity.
  • Global Community Engagement: The digital community empowered the company to better connect with global Indians and aspirants, increasing brand awareness and allowing insights into market trends and user behaviors across regions.

Examples Of Our Expertise

From VR training to AI-powered digital twins, our solutions have transformed operations for global leaders like Coca-Cola and Walmart.

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