Compressor manufacturer improves customer experience with AR technology

Enhancing Customer Understanding with 3D and AR Product Catalog: A Solution to the Challenge of Demonstrating Physical Products

Compressor manufacturer improves customer experience with AR technology

Enhancing Customer Understanding with 3D and AR Product Catalog: A Solution to the Challenge of Demonstrating Physical Products

Challenges

A leading manufacturer of compressors, serving customers across a range of industries. Like many manufacturers, they faced a common challenge: most of its customers demanded a physical product for them to make a better purchase decision. This posed a significant challenge for them, as it was difficult to demonstrate physical products at trade shows and events, and images on the website provided only a basic understanding of the machines.

Solutions

To address this challenge, Digital Agents Interactive developed an interactive product catalog that leveraged 3D and augmented reality (AR) technology to demonstrate the products in a life-like manner to their end customers. The catalog was embedded on their website, allowing customers to have a complete understanding of the product in the absence of a physical one.

Result

Overall, the use of 3D and AR technology enabled them to overcome the challenges of demonstrating physical products at trade shows and events, and provided customers with a better understanding of the products on their website. This ultimately led to a reduction in costs, increased engagement, and improved customer satisfaction, boosting them business and helping them to stay ahead of the competition.