To help the manufacturer achieve their goals, Digital Agents Interactive built a suite of applications that enabled their customers to customize their favorite cars, add accessories, and make online purchases. All of the applications were centrally integrated, allowing a customer to create a car configuration on the the manufacturer website and access the same configuration when in the showroom.

The augmented reality (AR) experience was a key component of the solution, as it allowed customers to visualize their designed cars in a real-life environment, helping them to make better buying decisions. The AR experience was repeated for all of the manufacturer’s car models, providing customers with a consistent and engaging experience across the entire range.