Q

What is a 3D interactive experience?

A

Unlike videos and static content, a 3D interactive experience gives a user complete freedom to explore a three dimensional object. A user can rotate, spin, zoom and interact with various views of that object hence creating greater engagement opportunities.

---

Q

What is Augmented Reality?

A

Augmented Reality (AR) refers to superimposing computer generated graphic content on to a user’s field of view of the real world by using camera on the smartphone or a tablet. An AR experience can significantly enhance overall product experience with try before you buy functionality at the comfort of your home.

---

Q

What is Virtual Reality?

A

Virtual Reality (VR) refers to computer generated simulation of a 3d object or an environment which can be interacted using VR devices such as HTC Vive, Oculus Rift, Samsung GearVR or Google Cardboard etc. VR creates outstanding immersive experience and leads to cognitive engagement leading to higher brand impact and recall.

---

Q

What is Mixed Reality?

A

Mixed Reality (MR) combines the experiential elements of both AR and VR. It produces an environment which seamlessly blends real world and digital world using devices such as Microsoft Hololens or Magic Leap One. MR will witness a remarkable paradigm shift in the way we interact with the world around us.

---

Q

Does 3D interactive experience require any specific software or hardware to run?

A

No, 3D interactive experience can be deployed on any device, smartphones, tablets, laptops or PCs and works across operating systems. Also, it can be both online and offline.

---

Q

What are the other use cases of 3D interactive interface?

A

Along with product showcase, the similar interface can be used to develop immersive training modules for equipment handling, process, compliance, soft skills etc. We have deployed various interactive training applications across manufacturing, aerospace, defence, education, ethics & compliance industries.

---

Q

How do you create the virtual replica of our equipment? What all you do need from us to do this?

A

We require Video and/or images of equipment for reference. For further accuracy and to reduce costs, 3D models or 2D drawings of equipment available in non-CAD or CAD format is highly desirable.

---

Q

How is 3D interactive experience different from Virtual Reality or Augmented Reality?

A

3D Interactive experience are focused more on interactivity and can be deployed on a laptop, tablet or a smartphone. A VR based training module is focused more on the immersive aspects taking into account various environmental elements mimicking the actual scenario whereas an augmented reality based training is more towards assisted interaction with an actual equipment or a product, where it overlays rich media and animations over the product helping user with either handling of the equipment or repairing it.

---

Q

Do 3D/AR/VR applications used for only machines & equipment?

A

Though 3D/AR/VR applications provide extraordinary benefits when it comes to interacting with machinery but the use case extends beyond that to soft-skill trainings, medical therapies, counselling ethics & compliance trainings etc.

---

Q

For Product Engineering Services, what technologies you work on?

A

Along with our industry solutions, we also custom build products for our clients who wish to foray into new markets and drive innovation. We have deep expertise and talent across:

---