Millennials have become the most preferred target group for automotive companies and for obvious reasons; they care more about buying a new car, care less for the price and change sooner than the industry average. They are impulsive buyers but hard to sell. They are tech savvy and since online research is easy to do, they know more than your salespeople and dealers. But one unique fact about them is they are driven by experience.

Interactive tech (3D, AR & VR) offer immense potential to expand your reach, offer innovative and engaging product experience. Also it has led to new digital dealership formats like virtual showrooms with no real cars on the display but a VR car viewer, 3D car configurator to try on accessories and take cars on virtual test drives at some of the iconic locations around the world. Customer experience in automotive industry has become the battle ground as well as an opportunity to set a competitive advantage.

Conduct interactive soft-skill training for your salespeople, to better serve your customers by understanding their requirements, addressing their queries and presenting the relevant product or service.

Check out our work with Skoda.

Everything looks great in a retail showroom, but still we have tough luck finding out answers to questions like “Will that couch fit in my living room?”, “Will that rug blend well with my home décor?” Not anymore. With augmented reality based applications, you can try before you buy. Blend and place any product in your actual surroundings and see it yourself, be it chandeliers, décor, furniture, bath fittings or even a whole house. Immersive tech simplifies the process of imagination and takes a customer closer to making a purchased decision.

Go for a hybrid approach, by setting up VR experience zones at your flagship brick & mortar stores for that extra cognitive engagement. This helps in virtually expanding the shop floor space providing more opportunities to interact and engage with customers.

Check out our work with Easy Lights.

Healthcare industry is rapidly expanding and adopting advanced technologies like Augmented Reality and Virtual Reality technologies for both trainings and treatments.

Using VR can be phenomenal to conduct trainings on complex lab, diagnostic and surgical equipment, simulating critical scenarios and procedures. Medical equipment are expensive, delicate and in certain cases hazardous. A small negligence can lead to bodily harm or equipment damage. With 3D or VR training, it’s now possible to train on completely intractable, real-life like machines which not only provide immersive experience but also monitors trainees’ performance for constant improvement.

Virtual Reality engages on a cognitive level which is why it is sometimes referred to as near reality. VR exposure therapy is an exceptional medium to conduct a specific type of reality emulation to get acquainted with phobias like fear of flying and claustrophobia.

Virtual Reality based Training: Create and experience new environments and activities for the first time using virtual reality, such as a jungle boat incursion, or an arctic mission, for context and locational awareness of situations.

Simulation: Simulated training allows militaries to train their personnel without mechanical and human wear and tear. It also cuts down training costs. New equipment and tactics can be field-tested. Militaries can work together in joint operations, ironing out problems before taking to the field.

Digital Sand Modelling: Compared to traditional Sand Models, Digital Sand Models offers improved situational awareness to the armed forces through integrated, true 3D visualization of terrain data and other important geographical data. It adds new dimension to Mission Planning, Operation Briefing, War Gaming and other training to the land forces.

Augmented Reality based Repair & Maintenance of Equipment: It consists of smart assembly/disassembly algorithms for automated generation of assembly sequences and AR scenes and improved interface, aiming to maximize existing knowledge usage while creating vivid AR service instructions.

Curiosity, imagination and creativity are the foundation of any VR and AR experience. This makes these applications a must have for students to create, experiment and learn.

VR based practical modules can help train students on 3D Interactive concepts/models across subjects from planets to human body systems. Textbooks with Augmented Reality based application to show working diagrams can really boost their imagination.

Create virtual labs, to provide control, decision making, hands on with process and equipment. Train students on handling various equipment, machinery, tools in safe and engaging environment.

Check out our work with KAUST, Saudi Arabia.